The annual “FiFi Awards†held by the International Fragrance Association and honored by the international perfume industry as the “Perfume Oscar†was successfully awarded on May 27, 2008. In the meantime, the best packaging award of the "FiFi Awards" annual award has been released. In the packaging of the world's top perfume brands that were shortlisted for inclusion in 2007, some unique fragrance products stand out through their distinctive packaging design and decorative effects as well as advanced manufacturing processes.
We have chosen some of the best perfume packagings, and whether or not the perfume packaging mentioned in this article has won the “FiFi†packaging award, they all represent outstanding achievements in perfume packaging.
P> Art Works - Féerie fragrance from Van Cleef & ArpelsVan Cleef & Arpels' Féerie perfume bottle can be said to be a sculptural artwork. An elf shaped fairy perched on a tall silver branch and held the bottle cap of perfume. The perfume packaging was designed by Brandimage: "The design concept of Féerie packaging is to create a unique packaging design that makes people think of packaging as jewelry," said the vice president of Inter Parfums. In particular, the packaging bottle design incorporates the image of many well-known jewelry brands.
The five-piece cover of the Féerie was designed with moonflowers as its original shape. The elf shapes and branches on the bottles came from the supplier Zamac. Elf modeling consists of three different components, nailed by rivets. Qualipac of the United States produced the cap at its new plant in Zamac.
The round glass bottle of the Féerie is made up of a number of small glass surfaces with clear water chestnuts. The overall package presents a diamond-like cut and shine. The supplier of Féerie packaging, Bormioli Luigi of Pennsylvania, USA, believes that with the careful design of the manufacturing process, there is no obvious gap or trace between the glass surfaces of the Féerie bottle. The Féerie glass bottle was coated with a dark blue varnish and a silver polished cover was used to demonstrate good gloss. The packaged nozzle pump was produced by MeadWestvaco Calmar, Missouri.
Wonderful hand-painted - L'Oeuvre Noire black masterpiece series perfume
Hennessy, Hennessy's third generation descendant of the Hennessy brand, first introduced six different flavors of L'Oeuvre Noire's masterpiece black fragrance in his scented brand By Kilian. L'Oeuvre Noire's limited edition new fragrance target consumer group is a small part of the loyal customers of the By Kilian brand, and the emergence of L'Oeuvre Noire limited edition products is also a surprise to these loyal customers - each glass bottle is painted on There is a hand-painted painting of the granddaughter Sophie Matisse, the famous painter artist Henri Matisse. Every product of the L'Oeuvre Noire series of limited edition perfumes has a unique color and unique decoration.
Kilian Hennessy believes that the L'Oeuvre Noire series of limited edition perfumes is tailor-made for the unique taste, the pursuit of elegant consumers, especially for the tastes and needs of people in the art collection field. L'Oeuvre Noire series limited edition perfumes only produce 50 bottles, bottles can be reused, each priced at 1,500 US dollars. The L'Oeuvre Noire collection uses the same rectangular black glass varnish for all six fragrances. The smooth surface of the bottle and the abstract artistic appearance present Henri Matisse's oil paintings. Provided by New York Verreries Brosse Corporation.
Sophie Matisse talked about some of the hand-paintings she had produced for L'Oeuvre Noire limited edition perfumes. She explained: “The bottle used by L'Oeuvre Noire was cleaned with industrial alcohol before painting. I used Nonan's light green water-based enamel is designed and painted. After painting, a layer of polyurethane is applied to the bottle body. This layer of material is resistant to corrosion and chemical reactions. The entire painting process lasted 8 months.
Kilian Hennessy believes that changing the appearance of L'Oeuvre Noire helps to promote consumer awareness, love, and loyalty to the brand. However, Kilian Hennessy chose L'Oeuvre Noire series limited edition perfumes with unique bottle styles and Sophie Matisse's hand-painting for another reason: "My wish is to return to the origin of perfume culture, the classic way of remaking the past century. The brand and image of a perfume, this way is 'return to art'."
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