The principle of choosing paper for magazines should be "according to local conditions"

In recent years, with the rapid development of China's cultural publishing industry, magazines have shown a great development situation. At present, the total number of magazines is more than 10,000, and the amount of paper used also accounts for nearly 10% of the total paper used in books, newspapers and periodicals. In the production practice of our printed magazines, the purchase and use of paper, it can be described as sour, sweet, bitter, spicy and salty. Here we talk about the taste, in order to exchange experience, learn lessons, and promote the three parties of the magazine, printing house and paper mill to benefit from it and achieve a multi-win and win-win effect.

Principles of purchasing paper for magazines

1. Adapt to magazine content positioning

Everyone who works in publishing knows that publications always have content as the king, and the form serves the content. This also applies to the matching of magazine paper and magazine content. For example, the magazines with serious content should not use papers; the magazines with lively and fashionable content should use brighter papers; the same are art magazines, and movies and dramas require strong visual impact and should use brighter ones. For paper, calligraphy, and Chinese painting magazines that are elegant, you should use matte coated paper.

2. Adapt to the magazine distribution area

This is because the political, economic, and cultural development levels of various regions in China are inconsistent, so the level of living consumption in different regions is different from grandpa, of course, including the consumption level of publications. Specific to magazine paper will also be different. The author believes that even for magazines with the same content, if the circulation is large enough, the papers distributed to developed regions such as coastal areas can use higher grade paper, and the parts distributed to regions with lower development levels such as the Midwest You can use medium-grade paper.

The same principle applies to magazines published internationally. Magazines can design and use high, medium and low grades of paper for different regions.

3. Adapt to magazine readers

For example, magazines that serve the high-income class can use high-end paper as much as possible, without being tired of luxury. Magazines that target the majority of rural readers should be as economical as possible in the selection of paper, regardless of grade.

The same magazine can also be published in collector's edition, ordinary edition and popular edition, or divided into urban and rural editions. The use of paper can be different to show the difference.

4. Adapt to the status of the magazine

The author gives a small example here as an introduction. The editor in charge of a foreign publicity unit once asked me about the paper issue of the foreign publicity magazine. He showed me some well-known foreign magazines. The paper used in these magazines is basically thin paper, which is thinner than the paper we use for printing telephone numbers. The binding method is saddle stitching. The person in charge asked me, why is it so easy to use paper and binding in such a famous international magazine? I replied that it is because these magazines are already well-known and authoritative. Regardless of their carrier form, readers have to buy and read, so they can use cheap paper and binding methods to achieve the purpose of reducing costs and increasing profits.

What this example says is that the magazine paper should be adapted to the status of the magazine. During the initial period of the magazine, the popularity and reputation of the magazine are relatively low. It is necessary to use a better carrier form to attract the reader's attention. With appropriate content, it will gradually retain a relatively fixed readership and form a certain brand benefit. . After the brand benefits are formed, the frugality of the paper and binding methods of the magazine can be considered.

5. Adapt to the magazine information representation form

A magazine that uses paper as a medium can be divided into three types: information, lines, and images. When we discuss in the field of paper suitability, we can roughly divide the form of information into text and image. Magazines with images, especially large-area flat screens or fields, whether it is monochrome printing, two-color printing or four-color printing, require that the surface structure of the paper is firm and smooth, without powdering or lint. This should be taken as the first condition when purchasing. It is best to ask the paper supplier to provide samples in advance for trial printing and confirm the printing suitability before making batch purchases.

Problems in the use of magazine paper

(1) Magazines are highly time-sensitive publications, especially weekly and semi-monthly publications, and their requirements for the print and publication cycle are second only to daily published newspapers. Therefore, the quality of the purchased paper, mainly the printing suitability, must be guaranteed by strict measures, such as strict contract terms, strict purchase inspection, and necessary trial production experiments. For insurance purposes, it is best to contact the pre-made paper or manufacturer in advance, so that when the original paper has a temporary problem, it can be transferred to the spot immediately.

(2) In terms of controlling the purchase volume of magazine paper, it is best to store the volume of one period, that is, the purchase volume of two periods at the same time. When the first-phase paper is used, the purchase of the first-phase usage will be supplemented immediately to keep the inventory at the level of the two-phase usage. If you ca n’t do it, you must purchase more, so that when the magazine company increases the number of prints, the printing factory processing loss is too high and other occasional situations, you can calmly respond without delaying the strict publication time of the journal.

(3) At present, the production level of China's paper industry, especially the production level of small and medium-sized paper mills is low. Even for the same brand of paper, there are large or small color differences in different batches of products. In order to ensure that the magazine does not appear "sandwich biscuits", the printing house can only take strict management measures to check the color of the comparison paper in the process of purchasing, shipping, and on the machine to ensure the consistency of the color of the same batch of products. When encountering two colors of paper to make up for the amount of paper used in a magazine, you can only check the amount of two colors of paper in advance, convert the number of magazines that can be printed and bound, and then press the two quantities Use different color paper segments for operation, do not confuse.

Before printing a magazine, you should make sufficient preparations for the warehouse

Similarly, when you need to reprint, you must do everything possible to choose the same color paper. For example, the processing of various remaining papers should be delayed as much as possible, and roll paper and sheet paper can be used alternately. When the deployment is unsuccessful within the scope of the factory, you can seek help from paper suppliers, publishing houses, brother printing plants and even paper product processing plants.

(4) In the practice of printing magazines, the problem of zero-print sheets often occurs. We feel that it is necessary to make a comment to the magazine. Magazines printed by rotary presses. This is because most of the rotary presses have relatively fixed folding methods for the folding part of the head, and generally do not have the ability to process double pages (one folding page). There are three possible ways to process 4 pages (two-folding). The best way is that the folding part of the rotary printing machine can separate pages from both sides of the folding part after the second folding. If the first best method cannot be adopted due to the limitation of equipment construction, then the second method can only be used. It is to make two identical 4 pages into a nested version, print a fold according to a full printed sheet, and then organize employees to perform paging manually offline. This method requires a large number of personnel, which is really a last resort. In a printing factory with fewer staff, it is difficult to adopt the second method, so we have to force the third method-custom-made 1 / 2-width roll paper, and directly print a single 4 pages with a rotary printing machine. Although this saves labor, it reduces the production efficiency, and paper mills generally require 1/2 of the roll paper concentration time to produce and ship at one time, which creates new difficulties. First, the purchaser must raise more money. Second, the purchaser should prepare more storage capacity or venue. The third is the increase or decrease in the number of magazines. Especially when it is increased, it may not be produced due to the small quantity, which is not enough for a batch of the paper mill. Therefore, the author suggests or appeals that the designers of the magazine should try to design the magazine as a full-print sheet, which is how fast and easy to save.

Gas Fire Pit

Black gas firepit is a versatile gas-burning firepit, perfect for any yard or patio and indoor. It`s easy to move from one spot to another, and it is big enough for friends party and also great for just a small family affair. This gas firepit is equipped with four pieces decorative glasses.Gas regulator from different countries can be supplied. and they all have certification for different countries. The decoration covering the flame can be high temperature resistant glass balls and volcanic stones.It is the most common heating tool in modern families. Compared with the liquid gas heaters, electric heaters and coal-fired heaters used in traditional families, it is more convenient and fast, and the safety is relatively high.In the cold winter, the temperature drops sharply, more than ten degrees below zero is very common, so a variety of heating equipment has become an essential product for people. Gas heater is a very popular heating equipment, a lot of people have in the home to buy and use. However, consumers who need to buy heating equipment often do not have a special understanding of these products. Today, we will introduce some product features and advantages of gas heaters to help more consumers buy the most suitable products when they buy gas heaters.

Gas Fire Pit,Propane Fire Pit,Outdoor Gas Fire Pit,Gas Fire Pit Table

Henan Jinbailai Industrial Co.,Ltd , https://www.hnjblbbq.com