China's Modern Packaging Design "Renyi Lizhi"

[Chinese Packaging Network News] China's packaging industry is a "sunrise" industry, although the late start, but the rapid development of social demand, increasing scientific and technological content, basically changed the "first-class products, second-rate packaging, third-rate prices" situation. The trend of becoming a packaging power from a packaging powerhouse is very strong. In the development of the packaging industry, seizing the opportunities and improving the competitiveness of enterprises are the necessary conditions for the development and expansion of enterprises. Grasping strategies and directions in the rapid development of enterprises is a key factor in the long-term success of enterprises. Taking the traditional Chinese ethical code of “benevolence, righteousness, courtesy, wisdom, and faith” as the general helmsman of a modern packaging company can lead it to the other side of victory. Its specific guiding role is:

"Benevolence" - Humanized Design

"Benevolence" is a symbol of the moral spirit of the Chinese nation. Confucius advocates "benevolence and love for people". "Benevolence" has almost become the common morality and Hengde of the Chinese nation. It is not only the most basic and highest virtue, but also the most common virtue. Standards, "Benevolence" embodies the relationship between people, is based on respect for caring for others and society, and gains recognition and rewards from others and society.

The ancient humanistic sentiments formed by taking Ren as the core can be transformed into modern humanistic spirit in the modern packaging. The humanized design is applied in the packaging field, making the packaging design more humanistic, more humane, and more reasonable. Humanized design is for people's consideration and integration with people. Design should have a sense of intimacy, emotion, life, and care for all people. Including human-oriented design, personalized design, and human cultural design. Its specific manifestations include sealing design, storage design, visibility design, pattern design, structural design and other aspects.

Sealing design reflects the convenience of opening and closing and ensuring child safety. Daily detergent powder and detergent products are powdery or liquid, and they are easy to absorb moisture or spill when exposed. After opening, they are required to be sealed again. In the past, people used rubber bands and string ropes to bundle or pour into a container. This kind of flexible packaging bag is designed as a zipper bag or a spouted bag, which can be used repeatedly without affecting it. For example, in drug packaging, children's safety should be taken into consideration. Whether the packaging design affects the safety of children can be considered in the packaging design of medicines. For example, the medicine packaging box should be opened through the tangent line on it, and opening the paper box requires a certain amount of force. This kind of opening method is very easy for adults, but it is very difficult for children, thus avoiding children's Inadvertently started eating.

Storage design reflected in the storage convenience, to ensure that the product does not deteriorate during the use period. Such as using mouthed stand-up bags, composite hose packaging. Visibility design, for consumers, can directly see the appearance of the content, and therefore the most convincing, directly using transparent packaging or transparent window on the outer packaging. Pattern design should be advancing with the times and in line with fashion, according to different consumer groups, using different colors and patterns. Children should be lively, lively and colorful; old people should be calm and peaceful and adopt cool hues; middle-aged and young people should be full of vitality; women should be graceful and graceful, reflecting their feminine characteristics. Structural design should be simple and aesthetically pleasing. "People-oriented" packaging concept. We should value, care for, respect, and care for consumers. Manage products with love and heart. As far as possible to meet the physical and psychological needs of consumers, to ensure the safety and health of consumers.

"Righteousness" - Making profit from justice and righteousness

"Righteousness" is the supreme morality that people should follow, and human justice that they should rely on. In the Chinese culture, the meaning of “benevolence” and “benevolence” are used as the representatives of morality: “Benevolence and morality”, “benevolence to the righteousness”, “false falsehood”, “killing one’s body and benevolence”, and “bearing justice for justice”. The debate between "righteousness" and "benefits" lasted for thousands of years. How to deal with the relationship between "righteousness" and "profit" is the core of values. It is still a moral touchstone. It is an important Chinese traditional virtue to see Lisiyi, Yiyi, and Yiyi. In the modern packaging, we should vigorously advocate.

The proper way for a gentleman to take advantage of his wealth is to “see Lissi”, “righteousness and then take” and “first benefit after the benefit” in the packaging. The luxurious packaging of moon cakes is packaged with high-end, far more than the price of moon cake packaging, in order to win huge profits, it is the outstanding performance of Yueli forgetfulness in packaging. Some businesses use fresh plastic bags to pack fresh foods, which is also unfavorable to consumers. These acts of forgetting righteousness are not desirable in packaging.

In line with the management principle of "Making profits from justice, and righteousness from justice", the above-mentioned circumstances that are unfavorable to consumers will not happen, and they will be rewarded by the true feelings of the society; they will gain the absolute trust of consumers and have faithfulness. Consumers.

"Courtesy" - prohibit excessive packaging, care for the environment

The main role of "ritual" is to regulate interpersonal relationships and maintain social order. Confucius said that “interior gifts”, “gifts” and “benevolences” are both surfaces, and heavy gifts are an important traditional virtue of “states of etiquette”. "The use of ceremonies and honour are precious." "Harmony" is the highest realm of ritual and its value orientation is "harmony."

"Propriety" extends to modern packaging, which is to protect the environment, not over-packaging, and to develop environmental protection and green packaging. Create a harmonious natural environment and social environment. With the development of the commodity economy, the impact and destruction of packaging waste, especially plastic packaging waste, on the environment has become increasingly serious. It has various degrees of harm to soil, water quality, crops, animals and humans. The use of green goods and green packaging should be strongly promoted. Green packaging is a packaging that is harmless to the ecological environment and human body, can be reused and recycled, and meets 3R requirements and 1D principles. At present, there are many types of green packaging: reusable, recycled packaging, such as: glass bottles and PKT bottles of repeated packaging products; edible packaging materials, edible plastic wrap. Bamboo packaging, bamboo is non-toxic, non-polluting, easy to recycle, biodegradable, and bamboo has a short growing period. Degradable materials, with self-degradation after discarding, do not pollute the environment of good quality. Paper packaging products, including paper packaging film, disposable paper product containers, edible paper products, etc.

"Intelligence" - developing new products

"Wisdom" in the traditional virtues mainly points out the discrimination between good and evil, right and wrong, honor and shame, and can be practiced. In modern packaging, the embodiment of “intelligence” is to continuously search for new packaging materials, technologies, methods, and regulations to meet the needs of the times and social development. .

For the pressure from the environment and high-performance packaging requirements, we should develop packaging products that can degrade in the shortest possible time and accelerate the development of functional packaging products, such as: high barrier packaging materials, anti-counterfeiting packaging materials, High-performance thermal packaging materials, high-performance hard packaging materials. With the advancement of technology, advanced packaging technology and packaging machinery, and corresponding packaging methods have been developed, and in order to regulate the packaging industry, corresponding packaging regulations should be issued. Such as the current domestic over-packaging is more common, in order to protect the environment, save resources, call for regulations to prevent excessive packaging, in order to regulate the heavy form of the business, not the content of the behavior.

"Faith" - The outer packaging conforms to the contents

"Faithfulness" is the foundation of being a man, and it is also the moral foundation for the normal operation of society. Confucius said: "If people don't have faith, I don't know if it can be." Integrity is called "the foundation of Jindexiye", "the way to establish people," and "the foundation of building politics." Saying trustworthiness is the value standard and basic virtue of the Chinese nation.

In the packaging, the interpretation of "letter" should be that the outer package is in accordance with the content, and cannot be "exceeded by golden and ugly," and can't be over-packaged to fraudulently mislead consumers. The weight does not match (usually less than two ounces), or the function of the product advertised on the package does not match the actual function (usually exaggerating the product function), or packaging materials that do not meet the health standards for packaging food, medicine, or Food packaging that does not meet the shelf life of the food causes deterioration of the food within its shelf life, and consumers are poisoned after eating. The shelf life of the packaged product is in line with the actual situation, so that there can be no “premature milk production”.

The five ethical norms of “Benevolence, Righteousness, Wisdom, and Liberation” are not independent; they are connected and infiltrated, and they are a unified moral spirit system. Its extension to modern packaging, combining traditional moral virtues with modern packaging, has far-reaching significance and impact on promoting the development of the packaging industry and creating a harmonious society.